Legislation was passed in 2023 requiring all businesses using SMS to communicate with customers to register their phone lines for A2P 10DLC in an effort to reduce the number of spam messages that people were receiving. Regardless of your SMS provider, you’ll need to complete the A2P 10DLC registration.
What is A2P 10DLC?
According to Twilio, “A2P 10DLC refers to a system in the United States that allows businesses to send Application-to-Person (A2P) type messaging via standard 10-digit long code (10DLC) phone numbers. Carriers in the US consider all Twilio traffic to be A2P. Carriers’ A2P 10DLC offerings provide better delivery quality and lower filtering risk than long code SMS of the past, using the same phone numbers” (Twilio: What is A2P 10DLC).
- Toll Free Number Verification: if you send more than 2k messages per day or regularly work with Canadian numbers this should be done.
What Does the Registration Process Look Like?
Whether you’re a brand new Twilio user or an existing one, the process will look relatively the same. New users will need to complete onboarding (setting up your profile, payment, etc.). You can also find the steps to register on Twilio’s website: How Do I Register for A2P 10DLC?
- Register your Brand
- Register a Campaign
- Assign a Number to a Campaign
Registration Fees
How to Register Your Brand
Before you can complete registration for your phone line, you’ll need to register your brand. Registering your brand is basically registering your Property Management Company as an entity that will use SMS for business.
To register your brand, you’ll first need to log in to your Twilio account and have access to your console.
- On the left, expand Messaging.
- Click on Regulatory Compliance.
- Click on Brands.
- Click + Register a Brand.
If you’re struggling to determine your brand type, Twilio has a decision chart to help you out: Determine Your Brand Type.
Once your brand is registered, you can register your campaign.
How to Register a Campaign
The next step is registering a campaign. Each phone number that you use in Aptly will need its own campaign. There are several campaign types, and it is important to understand which one you will be using. For the most part, you’ll be using your Twilio line in Aptly to communicate messages to your Leads, Residents, Owners, and Vendors.
To access your campaigns, open up the Messaging Menu on the left.
- Click on Regulatory Compliance.
- Click on Campaigns.
- Click + Register a Campaign
As you’re completing your campaign form, there are several questions you’ll need to answer. For a guideline on how to complete the fields, you can use this article: A2P 10DLC Campaign Approval Requirements
How to Assign a Phone Number to a Campaign
Once your campaign has been approved, you’ll need to assign the campaign to a phone number.
To configure your phone number, click on Phone Numbers from the Twilio Console.
- Click on Manage > Active Numbers.
- Click on your phone number in the table.
- Scroll down to Messaging Service and select the messaging service linked to your campaign.
- Click Save Configuration.
Your phone line is now completely registered for A2P 10DLC. You can now text your customers and set up automations to send SMS messages!
Frequently Asked Questions
How do I know where I am in the process?
In the Messaging menu, expand Regulatory Compliance. Then, click Onboarding. You’ll see a checklist of all items you need to complete your A2P 10DLC
How can I check the status of my Campaign?
You can check the status of your campaign by going to Messaging > Regulatory Compliance > Campaigns.
How can I check if my phone number is registered?
- From the console, click on Phone Numbers on the left.
- Click Manage > Active Numbers.
- In the blue notification bar, click Request CSV Report with your number status.
- A new window will pop up. Click Generate a new Report.
- The report will be emailed to your email address on file.
My Campaign was rejected, now what?
Twilio has a great article explaining your next steps and how to resolve: Why was my Campaign rejected?