Leasing Performance Report Overview

The Leasing Performance Report is your new command center for understanding how your marketing and leasing activities are performing across your portfolio. You can find it by navigating to Locations → Marketing → Overview.

This dashboard pulls in key data from your listings, leads, tours, applications, and leases—giving you a complete, real-time picture of your leasing pipeline.

Every property management team works differently, so the dashboard is fully customizable.

Your dashboard layout is unique to you and updates instantly as you make changes.

At the top of the report, you’ll find three dropdown menus that determine what data is shown:

This determines which listings are included in the data.

Pick the timeframe you want to analyze. Every widget that uses dates will reflect the range you select.

These match the filters found on your Units board.

Use them to drill down into specific locations, unit types, rent ranges, and more.

To clear filters at any time, click Reset to return to default settings.

The report is broken into several sections, each highlighting a different piece of the leasing lifecycle.

Shows the number of listings currently published and active right now.

This metric is not affected by date filters.

Counts new leads created within the selected date range and linked to listings included in your current listing scope and filters.

Leads outside the scope or filters will not be included.

Calculated using listings that:

For each listing, days on market are counted from the available date through today.

Listings with future available dates are skipped.

This widget shows the average days on market across all included listings.

Shows tours created within your selected date range.

Rules:

Counts applications where the created date falls within the date range and the application is tied to a listing included in your filters.

Shows leases based on applications that reached the Approved status within your date range.

Additional rules:

This line graph shows day-by-day activity across your selected date range, including:

If your date range is one week, the graph will show seven days. If it’s a month, it will show all days in that month.

This helps you identify peak activity days and monitor leasing momentum.

This circular chart breaks down where your leads are coming from—based on the lead source recorded on each lead card.

Use this view to see which marketing channels are performing best (e.g., Zillow, Apartments.com, website, referrals, walk-ins).

This section visualizes how prospects move through your leasing pipeline.

It includes:

Only activity that occurred within the selected date range is counted, giving you a true funnel conversion snapshot.

See how often (and through which channels) your team reached out to prospects.

This widget counts outbound contact attempts made to leads created within the date range:

Incoming calls, messages, or replies are not included.

At the bottom, you’ll find a detailed table showing performance for each individual listing included in your filters.

For every listing, you’ll see:

Clicking any listing opens its unit card on the right so you can review details or make updates.

The Leasing Performance Report brings all your marketing and leasing data together into one customizable dashboard.

Whether you’re tracking lead volume, identifying bottlenecks, or analyzing listing performance, this report offers the insights you need to improve conversion and lease units faster.