Use this guide to publish and update rental listings on Zillow using Aptly's listing feed. Listing syndication sends property details from Aptly to Zillow. Account-level syndication settings and each listing’s Published and Syndicate controls must all be configured.
Receiving inquiries as lead cards in Aptly is a separate Lead API setup with its own activation and routing checks. A listing appearing on Zillow does not confirm that direct lead delivery is active. Contact Aptly Support to confirm eligibility for your feed-provider arrangement.
Before you start
- Have access to the listing, its Unit record, and Syndication settings.
- Confirm your Zillow feed activation with your Aptly account manager. Turning on a setting in Aptly does not confirm that Zillow has activated the connection.
- Aptly supports syndication for all property types. Listing sites (ILSs) may charge additional fees for multifamily units. Check the provider’s requirements and any applicable fees before publishing.
- If you are switching feed providers, coordinate the change with your account manager rather than submitting the same home through two sources. Zillow does not allow duplicate rental listings and applies its own source-priority rules. Zillow listing quality policy
Prepare the listing data
Where to check | Information to complete |
Settings → Company Info & Team | Company city and state |
Unit | Full street address, city, state, postal code, and unit number where applicable. Use a state abbreviation, such as CA. |
Syndication settings | Contact name, email, and phone |
Listing | Marketing description, market rent, bedrooms, bathrooms, half bathrooms, Building Type, and Rental Category |
Use the property's actual type. Check that the listing and Unit describe the same property. If a field comes from your property management system, confirm where your team maintains it before editing.
1. Open Syndication settings
These steps apply to the updated Syndication workspace with separate Overview and Settings views. If your account does not show these views, contact Aptly Support.
- Open Locations.
- Under Marketing, select Syndication.
- Open Settings.
2. Enable syndication and choose the contact
- Turn on Enable Syndication.
- In Lead Notifications, choose the contact information to send in the feed.
- To use a shared leasing contact, select Specified Contact Info and enter a name, email, and phone number.
- If you select Property Leasing Agent, check the assigned contact on the Unit and make sure their contact details are complete.
These settings are shared across syndication sources. Review the effect on your other enabled connections before changing them.
3. Review feed options
If you use Aptly Screening, choose whether to include its screening link under Feed Options.
Optional direct lead delivery: If your team also wants Zillow inquiries delivered as lead cards in Aptly, ask Aptly Support to confirm eligibility, the receiving board and location routing, and activation. The separate Enable Zillow Lead Webhooks control does not publish listings, and enabling syndication does not confirm lead-delivery activation. Availability depends on your feed-provider arrangement.
4. Enable the Zillow feed
- Turn on Auto Syndicate to Zillow.
- Contact your Aptly account manager to coordinate activation with Zillow.
- Confirm the switch from any previous feed source before relying on Aptly as your active source.
5. Enable each listing
- Open the listing.
- Check the required listing data and the correct Building Type.
- Turn on Published.
- Turn on Syndicate.
- Use the listing refresh control to update the feed after changes.
The account-level Zillow toggle alone does not include an unpublished listing or a listing with Syndicate turned off.
6. Check the result
- Return to Syndication → Overview and select the property name to open its diagnosis.
- Review Exposure for Zillow’s status and last-checked information. Expand Technical details if you need more context.
- Review any Needs attention items under Content, then check the listing’s address, unit number, rent, description, photos, and contact.
- After Zillow processes the feed, open the public listing and compare those details. Check the listing page itself, not only a search map or the Aptly preview.
- Select Back to syndication to return to the overview.
Waiting or a listing that has not been checked is not proof that the listing is absent from the provider. Off by setting points you to the configured syndication controls. Use the diagnosis to identify what to review, then verify the public result separately.
Leads (30d) reflects channel-attributed lead cards, not every possible inquiry. Review the lead card, routing, and property match when checking direct lead delivery.
Feed processing is asynchronous. A refresh or Regenerate Feed updates Aptly’s feed; it does not force Zillow to update immediately. Eligible listings can appear across Zillow’s rental network, including Zillow, Trulia, and HotPads, subject to the provider’s rules.
Update or stop marketing a listing
Make changes in Aptly or the connected source system that owns the field, then refresh the feed and recheck the public listing after processing.
To stop syndicating one listing, turn off its Syndicate control. This affects its enabled syndication destinations, not just Zillow. If the home is no longer available, also review Published: turning it off affects the listing widget, screening, and showings. Confirm removal on the public sites after their feeds process.
Troubleshooting
What you see | Check and next step |
Listing is in Aptly but missing from Zillow | Confirm feed activation, the Zillow account toggle, Published, Syndicate, required fields, and property eligibility. Recheck after processing. |
Zillow shows old rent, photos, or contact details | Confirm the latest values in Aptly and the owning source system. Refresh the feed, then recheck Zillow. Check whether an old feed or another listing source is still active. |
Listing appears under the wrong building or property type | Check the address, unit number, Unit type, and Listing Building Type. Keep the factual classification. Ask Aptly Support to review mapping; do not change an apartment to a condo just to change its display. |
Listing is live but inquiries go to the wrong contact | Review Lead Notifications and the assigned contact. If your team uses direct lead delivery, also review activation and the routing destination. |
You want to send the feed to another site | Confirm that site accepts the feed format and review its activation and processing requirements first. A feed URL alone does not guarantee publication. |
To change the feed contact, return to Syndication → Settings → Lead Notifications. The Aptly widget has separate contact settings.
If the issue remains, send Aptly Support the listing URL or record, property address and unit, public Zillow URL if available, exact error or unexpected result, and when you last changed and refreshed the listing. Include screenshots of the relevant settings without private prospect information.